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    Consumer Behavior Study Set 2
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    Exam 16: Consumer Research
  5. Question
    A Study Is ________ If the Same Questions, Asked of a Similar
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A Study Is ________ If the Same Questions, Asked of a Similar

Question 37

Question 37

Multiple Choice

A study is ________ if the same questions, asked of a similar sample, produce the same findings.


A) valid
B) reliable
C) subjective
D) legitimate
E) objective

Correct Answer:

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