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  3. Study Set
    Consumer Behavior Study Set 2
  4. Exam
    Exam 16: Consumer Research
  5. Question
    For Quantitative Research, the Primary Data Collection Instrument Is the ________
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For Quantitative Research, the Primary Data Collection Instrument Is the ________

Question 72

Question 72

Multiple Choice

For quantitative research, the primary data collection instrument is the ________.


A) questionnaire
B) interview
C) focus group
D) consumer panel
E) metaphor analysis

Correct Answer:

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