A Researcher Who Was Developing a Segmentation Strategy for a New

Multiple Choice

A researcher who was developing a segmentation strategy for a new online dating service might collect ________, such as population statistics from the U.S. Census, then conduct a ________, such as a focus group, to gather information about the target populations attitudes and concerns.

A) primary data; qualitative research
B) qualitative research; questionnaire
C) secondary data; quantitative research
D) qualitative research; secondary data
E) secondary data; qualitative research