A Serious Deterrent to Widespread Implementation of the Societal Marketing

Multiple Choice

A serious deterrent to widespread implementation of the societal marketing concept is ________.

A) the short-term orientation embraced by most business executives in pursuing increased market share and quick profits
B) the long-term focus of most business executives, who are primarily focused on the long-term viability of the business
C) aggressive action taken by consumer advocacy groups
D) the prevailing practices of very specific consumer segmentation and targeting
E) the prevalence of digital media and continuing shift of marketing dollars from old media to digital