When Characterizing "Consumer Style," or How a Consumer Approaches the Purchase

Multiple Choice

When characterizing "consumer style," or how a consumer approaches the purchase and consumption experience, German consumers were more ________ and less ________ than their counterparts from the United States, the United Kingdom and France.

A) price sensitive; brand-loyal
B) brand-loyal; price sensitive
C) likely to seek variety; likely to seek information
D) brand-loyal; likely to seek variety
E) likely to seek variety; brand-loyal