Multiple Choice
In Taiwan, when the translation of the Pepsi slogan, "Come alive with the Pepsi Generation" translated to mean "Pepsi will bring your ancestors back from the dead" in Taiwan, it was an example of a(n) ________.
A) product adaptation
B) legal barrier
C) collectivistic appeal
D) individualistic appeal
E) linguistic barrier
Correct Answer:

Verified
Correct Answer:
Verified
Q41: Japanese consumers have been abandoning their loyalty
Q42: The study that identified intra-country segments with
Q43: Consumers are more responsive when advertising content
Q44: Which of the following global consumer market
Q45: Global brands are viewed differently than local
Q47: COLA MINI CASE: Fizzy Cola is a
Q48: U.K. consumers are highly brand loyal and
Q49: A study that investigated the interrelationship between
Q50: In the Japan-VALS framework, primary motivations include
Q51: How is the Japan-VALS framework used? How