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There Are Four Possible Global Marketing Strategies, One of Which

Question 61

Multiple Choice

There are four possible global marketing strategies, one of which is a global strategy, which involves offering ________.


A) a standardized product and a customized message
B) a standardized product and a standardized message
C) a customized pricing strategy and a standardized message
D) a customized product and a standardized message
E) a customized product and a customized message

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