The Reason That Many Products Fail When Marketed in a Foreign

Multiple Choice

The reason that many products fail when marketed in a foreign country is ________.

A) many companies do not insure their products against theft
B) many companies assume that if a product is a success domestically, it will be accepted anywhere
C) marketers do not go through enough enculturation education
D) marketers' use of localized marketing strategies negatively influence consumer preferences
E) country of origin effects