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    Consumer Behavior Study Set 2
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    Exam 12: Subcultures and Consumer Behavior
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    Members of a Specific ________ Possess Beliefs, Values, and Customs
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Members of a Specific ________ Possess Beliefs, Values, and Customs

Question 80

Question 80

Multiple Choice

Members of a specific ________ possess beliefs, values, and customs that set them apart from other members of the same society.


A) subculture
B) demographic
C) trait
D) race
E) ideology

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