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    Exam 12: Subcultures and Consumer Behavior
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    Generation Y, Generation X, Baby Boomers, and Seniors Are Four
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Generation Y, Generation X, Baby Boomers, and Seniors Are Four

Question 16

Question 16

Multiple Choice

Generation Y, Generation X, baby boomers, and seniors are four subcultural segments based on ________.


A) race
B) age
C) gender
D) geographic location
E) religion

Correct Answer:

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