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    Exam 12: Subcultures and Consumer Behavior
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    The Term ________ Refers to the Age Segment of the Population
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The Term ________ Refers to the Age Segment of the Population

Question 46

Question 46

Multiple Choice

The term ________ refers to the age segment of the population that was born between 1946 and 1964.


A) Generation Y
B) Twixter
C) Generation X
D) Baby Boomer
E) Senior

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