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The Segment of Global Youth Aged 14 to 24 That

Question 102

Multiple Choice

The segment of global youth aged 14 to 24 that spreads word of mouth rapidly, values passion, individuality, and instant gratification, and prefers personalized brands like Diesel and Adidas, is called ________.


A) in-crowd
B) pop mavericks
C) networked intelligentsia
D) thrill renegades
E) pop rebels

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