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Hype Mobile Phones Wants to Learn How Consumers Decide Which

Question 87

Multiple Choice

Hype Mobile Phones wants to learn how consumers decide which mobile phones to purchase, so it places researchers in mobile phone stores and has them pose as salespeople. In this example, researchers are ________.


A) third-party observers
B) actors
C) participant-observers
D) active researchers
E) imitators

Correct Answer:

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