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When Damon Filled Out a Survey for the Sporting Goods

Question 49

Multiple Choice

When Damon filled out a survey for the sporting goods store he favors, it asked him to respond to items that asked for his agreement on items about his influence on his friends. These items were attempting to measure his opinion leadership using the ________ method.


A) heuristic
B) key informant
C) self-designated
D) sociometric
E) Klout

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