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    Consumer Behavior Study Set 2
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    Exam 9: Reference Groups and Word-Of-Mouth
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    Consumers View Promotions Initiated by Marketers as More Credible Than
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Consumers View Promotions Initiated by Marketers as More Credible Than

Question 94

Question 94

True/False

Consumers view promotions initiated by marketers as more credible than feedback from reference groups.

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