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    Consumer Behavior Study Set 2
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    Exam 8: From Print and Broadcast to Social Media and Mobile Advertising
  5. Question
    ________ Consist of Messages Sent Via Channels That Are Not
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________ Consist of Messages Sent Via Channels That Are Not

Question 30

Question 30

Multiple Choice

________ consist of messages sent via channels that are not owned by the marketers, who pay for using the channels.


A) Paid social media
B) Owned social media
C) Earned social media
D) Covert social media
E) Exclusive social media

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