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    Consumer Behavior Study Set 2
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    Exam 8: From Print and Broadcast to Social Media and Mobile Advertising
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    ________ Is the Measure of Average Number of Times a User
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________ Is the Measure of Average Number of Times a User

Question 14

Question 14

Multiple Choice

________ is the measure of average number of times a user returns to the site in a specific period.


A) Unique visitors
B) Cost per unique visitor
C) Return visits
D) Time spent
E) Page views

Correct Answer:

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