When Measuring the Demographics of a Site's Visitors, Marketers Are

Multiple Choice

When measuring the demographics of a site's visitors, marketers are likely to be concerned with ________.

A) examining how the target audience navigates around the site
B) examining which demographic profiles have the most engagement
C) evaluating whether content is a good match with users and whether it converts many into buyers
D) determining how to improve the sell rate and reduce the cost per impression
E) all of the above