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    Consumer Behavior Study Set 2
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    Exam 8: From Print and Broadcast to Social Media and Mobile Advertising
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    Which Media Type Provides Access to Large, Heterogeneous Audiences, Is
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Which Media Type Provides Access to Large, Heterogeneous Audiences, Is

Question 79

Question 79

Multiple Choice

Which media type provides access to large, heterogeneous audiences, is expensive, and suffers from consumers' time shifting?


A) television
B) magazines
C) radio
D) newspapers
E) interactive television (iTV)

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