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While Julia Is Watching Television, She Is Faced with the Clutter

Question 50

Multiple Choice

While Julia is watching television, she is faced with the clutter of nine successive commercial messages during a program break. The marketer who is running the second ad in the series is unlikely to communicate effectively with Julia because the other eight ads are ________.


A) selective exposure
B) symbolic noise
C) psychological noise
D) informal noise
E) figurative noise

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