Multiple Choice
Which of the following is NOT a way to overcome psychological noise?
A) Repeat the ad several times.
B) Use contrast in communications.
C) Customize messages to customers with digital technologies.
D) Use effective positioning and offer a unique value proposition.
E) All of the above are ways to overcome psychological noise.
Correct Answer:

Verified
Correct Answer:
Verified
Q29: Radio is an example of an interpersonal
Q30: HEADACHE MINI CASE: Fast Relief sells a
Q31: TISSUE MINI CASE: Paper Queen is a
Q32: _ stresses the benefits to be gained
Q33: Generally, it is easier to obtain immediate
Q35: In order to assess whether respondents like
Q36: Emphasizing the negative consequences that may occur
Q37: The most effective way to ensure that
Q38: _ in the form of competing advertising
Q39: Fear appeals are unlikely to be effective