Before Launching His Ad Campaign, Jerry Asked a Test Group

Multiple Choice

Before launching his ad campaign, Jerry asked a test group of consumers to read the ad copy and report whether they liked the message, understood the message correctly, and regarded the message as effective and persuasive using semantic-differential and Likert scales. This feedback is an example of ________.

A) physiological measures
B) UPC codes
C) attitudinal measures
D) day-after recall tests
E) net income tests