True/False
When the source is well respected and highly thought of by the intended audience, the message is much more likely to be ignored.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q37: The most effective way to ensure that
Q38: _ in the form of competing advertising
Q39: Fear appeals are unlikely to be effective
Q40: What is the most effective way to
Q41: _ is the first element in the
Q43: Marketers encode messages by using words, pictures,
Q44: Which of the following tracks the degree
Q45: For consumers with an independent self-view (who
Q46: Consumers with _ are less likely to
Q47: Big Jim's Furniture Store frequently advertises on