Multiple Choice
Roy is looking to buy a new HDTV set. He knows from friends that LCD set screens reflect less light than plasma set screens, but that LCD sets are also more subject to blurring than plasma sets. This is an example of the ________ component of his attitude toward HDTVs.
A) conative
B) objective
C) cognitive
D) affective
E) situational
Correct Answer:

Verified
Correct Answer:
Verified
Q1: When a consumer's motivation or assessment skills
Q2: Central inducements have greater staying power over
Q3: What is the theory of trying to
Q4: Paula is a regular at Gino's Italian
Q5: In a consumer behavior context, _ are
Q7: The appeal of the attitude-toward-behavior model is
Q8: The elaboration likelihood model (ELM) proposes that
Q9: The tuna marketers' task in the "tunathewonderfish.com"
Q10: Ben has a positive attitude toward Nova
Q11: The _ is designed to capture the