According to the Attitude-Toward-Object Model, the Consumer's Attitude Toward a Product

Multiple Choice

According to the attitude-toward-object model, the consumer's attitude toward a product is a function of ________.

A) price
B) communication messages the consumer receives
C) the presence or absence of certain product-specific beliefs or attitudes
D) the consumer's intention to behave in a certain way
E) consumers' subjective norms