Multiple Choice
An extension of the theory of reasoned action model is the ________, which adds the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.
A) trying-to-consume model
B) theory of planned behavior
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model
Correct Answer:

Verified
Correct Answer:
Verified
Q64: In general, the more information consumers have
Q65: Consumers' attitudes toward a particular brand's advertising
Q66: What is cognitive dissonance and when does
Q67: What is the foot-in-the door technique? Give
Q68: An example of the _ function of
Q70: Differentiate between the three components of the
Q71: If a first request for a $1,000
Q72: When an ad for Green Works from
Q73: COFFEE MINI CASE: Linda is a heavy
Q74: Attitude change via the peripheral route may