Matthew Recently Purchased a New Laptop for $1,500

Multiple Choice

Matthew recently purchased a new laptop for $1,500. He subsequently saw an advertisement for what appeared to be a similar model being sold for only $1,350. In order to resolve his ________, Matt decided that the cheaper model must not have as many attractive features as the model he purchased.

A) indirect experience
B) attitude formation
C) subjective norm
D) post-purchase dissonance
E) situational influence