Cognitive Learning Theory ________

Multiple Choice

Cognitive learning theory ________.

A) occurs when a person has a goal and must search for and process data in order to make a decision or solve a problem
B) suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
C) suggests that most individual learning occurs in a controlled environment in which individuals are "rewarded" for choosing an appropriate behavior
D) suggests that each aspect of the marketing mix must reinforce the others if cues are to serve as the stimuli that guide consumer actions in the direction desired by the marketer
E) suggests that conditioned learning results when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone