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    Business
  3. Study Set
    Consumer Behavior Study Set 2
  4. Exam
    Exam 5: Consumer Learning
  5. Question
    Inertia Brand Loyalty Includes No Consistent Purchase of a Given
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Inertia Brand Loyalty Includes No Consistent Purchase of a Given

Question 2

Question 2

True/False

Inertia brand loyalty includes no consistent purchase of a given brand, in spite of strong attachment to it.

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