Sensory Adaptation Is of Concern to National Advertisers, Who Try

Multiple Choice

Sensory adaptation is of concern to national advertisers, who try to continuously change their advertising campaigns. They are concerned that consumers will ________.

A) get bored of their competitors' ads
B) get used to their ads
C) not understand their ads as intended
D) develop positive reactions to their ads
E) become more attuned to competing advertising