Multiple Choice
After buying a Mini Cooper, Kate began paying more attention to advertisements for Mini and spent more time on websites reading about how much Mini drivers love their cars because she was sympathetic to these messages and found them pleasant. This is an example of ________.
A) selective attention
B) selective exposure
C) perceptual defense
D) perceptual blocking
E) perceptual organization
Correct Answer:
Verified
Correct Answer:
Verified
Q7: There are many ways consumers handle risk.
Q8: When consumers buy the most expensive model
Q9: The most widely accepted framework for researching
Q10: Lola is concerned about the impact of
Q11: Products, packages, brand names, advertisements, and commercials
Q13: Marketers take advantage of _ when they
Q14: JUICE MINI CASE: Fruit Fusions is a
Q15: Which of the following is NOT an
Q16: For each individual, reality is a totally
Q17: When a product is _, memory of