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When an Ad for Benetton Featured the Hands of Two

Question 44

Multiple Choice

When an ad for Benetton featured the hands of two men - one black and one white - handcuffed together to promote racial harmony, people perceived that a white man was arresting a black man. This is an example of ________.


A) the halo effect
B) a consumer stereotype
C) the persistence of first impressions
D) effective product positioning
E) perceptual blocking

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