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    Consumer Behavior Study Set 2
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    Exam 4: Consumer Perception and Positioning
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    In One Type of Perceptual Defense, Individuals Sometimes Unconsciously Distort
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In One Type of Perceptual Defense, Individuals Sometimes Unconsciously Distort

Question 103

Question 103

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In one type of perceptual defense, individuals sometimes unconsciously distort information that is not consistent with their needs, values, and beliefs.

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