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When Procter & Gamble Defines Its Business as "Providing Branded

Question 36

Multiple Choice

When Procter & Gamble defines its business as "providing branded products and services of quality and value that improve the lives of the world's consumers," they are using a ________.


A) need-focused definition
B) product-oriented definition
C) motivation-oriented definition
D) personality-oriented definition
E) production-oriented definition

Correct Answer:

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