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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 3: Consumer Motivation and Personality
  5. Question
    ________ Is Communicating Human Features of the Product in Advertising
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________ Is Communicating Human Features of the Product in Advertising

Question 98

Question 98

Multiple Choice

________ is communicating human features of the product in advertising.


A) Brand zealotry
B) Extended self
C) Sophistication
D) Color
E) Brand personification

Correct Answer:

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