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    Consumer Behavior Study Set 2
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    Exam 3: Consumer Motivation and Personality
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    Which of the Following Is NOT One of the Five
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Which of the Following Is NOT One of the Five

Question 85

Question 85

Multiple Choice

Which of the following is NOT one of the five underlying dimensions of brand personality?


A) sophistication
B) excitement
C) popularity
D) affection
E) cosmopolitanism

Correct Answer:

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