Multiple Choice
Qantas Airlines targets four distinct segments: coach passengers, premium economy, business and first class, and uses ________ to clearly differentiate between the options targeted at each segment.
A) positioning
B) behavioral targeting
C) geographic segmentation
D) reverse targeting
E) countersegmentation
Correct Answer:
Verified
Correct Answer:
Verified
Q41: Effectively catering to the distinct needs of
Q42: Most marketers prefer to target consumer segments
Q43: Rate of usage is strongly related to
Q44: What is showrooming? Provide an example of
Q45: The greeting card industry capitalizes on occasions
Q47: Another term for psychographic characteristics is _.<br>A)
Q48: Showrooming sends promotional alerts to the smartphones
Q49: Which of the following is NOT tracked
Q50: Most marketers prefer to target consumer segments
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