Multiple Choice
The selling concept focuses on the needs of the ________ and on existing products, while the marketing concept focuses on the needs of the ________.
A) manufacturer; seller
B) buyer; manufacturer
C) seller; buyer
D) seller; manufacturer
E) buyer; seller
Correct Answer:
Verified
Correct Answer:
Verified
Q86: Using the classification system used by airlines
Q87: Much like traditional television advertising, digital technologies
Q88: The Internet offers marketers the ability to
Q89: Researchers have identified two interrelated forms of
Q90: When Amazon buyers find books instantly, read
Q92: Post-purchase benefits such as warranties and return
Q93: Which of the following is consistent with
Q94: The production concept makes sense in developing
Q95: The societal marketing concept requires marketers to
Q96: Companies that focus on understanding customers are