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    Consumer Behavior Study Set 2
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    Exam 1: Consumer Behavior: Information-Driven Consumer Behavior
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    The Process of Dividing a Market into Subsets of Consumers
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The Process of Dividing a Market into Subsets of Consumers

Question 99

Question 99

Multiple Choice

The process of dividing a market into subsets of consumers with common needs or characteristics is known as ________.


A) market targeting
B) ethical marketing
C) product positioning
D) market segmentation
E) market stewardship

Correct Answer:

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