As Consumers Spend More Time Online and Have More Technological

Multiple Choice

As consumers spend more time online and have more technological tools that enable them to avoid exposure to TV ads, marketers are ________.

A) investing in flashier television advertisements to attract attention to themselves
B) buying more air time in an attempt to crowd out their competitors' advertisements
C) lobbying for legislation that will prohibit the sale of devices that allow consumers to avoid advertising on the basis that such devices are anti-competitive
D) shifting dollars from traditional display advertising to sites like Facebook that can deliver huge audiences
E) blocking out any mention of brand names during regular programming