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    Consumer Behavior Study Set 2
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    Exam 1: Consumer Behavior: Information-Driven Consumer Behavior
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    When Gary Buys Ice Cream, He Typically Buys Whichever Brand
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When Gary Buys Ice Cream, He Typically Buys Whichever Brand

Question 25

Question 25

Multiple Choice

When Gary buys ice cream, he typically buys whichever brand is on sale that week. With regard to ice cream, Gary is best described as a(n) ________.


A) brand advocate
B) apostle
C) hostage
D) terrorist
E) mercenary

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