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  2. Topic
    Business
  3. Study Set
    Consumer Behavior Study Set 2
  4. Exam
    Exam 1: Consumer Behavior: Information-Driven Consumer Behavior
  5. Question
    Most Products Do Not Have Substitutes or Similar Products in the Marketplace
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Most Products Do Not Have Substitutes or Similar Products in the Marketplace

Question 2

Question 2

True/False

Most products do not have substitutes or similar products in the marketplace, so having a distinct benefit is usually unimportant for marketers.

Correct Answer:

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