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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 1: Consumer Behavior: Information-Driven Consumer Behavior
  5. Question
    Identify the Three Conditions Under Which Customization Is Most Likely
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Identify the Three Conditions Under Which Customization Is Most Likely

Question 32

Question 32

Essay

Identify the three conditions under which customization is most likely to be effective and provide an example of a successful customizable offering that meets these criteria.

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1. Consumers must clearly understand the...

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