Which of the Following Is Not a Benefit of a Store-Within-A-Store

Multiple Choice

Which of the following is not a benefit of a store-within-a-store?

A) The host store can grow in a new direction.
B) The store within gets high pedestrian traffic.
C) Consumers can purchase more items in a single trip.
D) The host store and store within may have different brand images.
E) The host store generates increased revenue.