Why Are Vendors in a Better Position to Manage a Category

Multiple Choice

Why are vendors in a better position to manage a category than a smaller retailer?

A) Retailers manage brands more often than categories.
B) Retailers managing merchandise groups have little experience with categories.
C) Vendors have superior information through their focus on a specific category.
D) Vendors work to manage higher sales within their companies.
E) Retailers are traditionally poor category managers.