Which of the Following Statements About Assortment Is Not True

Multiple Choice

Which of the following statements about assortment is not True?

A) The number of SKUs offered in a merchandise category is a strategic decision.
B) The breadth and depth of the assortment in a merchandise category can affect the retailer's brand image.
C) Offering a large assortment normally simplifies a customer's buying decision.
D) Customer perceptions on assortments are based on the availability of the customer's favorite SKU and the size of the category's display.
E) Buyers need to consider the degree to which categories in a department complement each other.