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    Subdividing a Market into Distinct Subsets of Customers According to Their
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Subdividing a Market into Distinct Subsets of Customers According to Their

Question 92

Question 92

Multiple Choice

Subdividing a market into distinct subsets of customers according to their needs and buying habits is known as


A) market penetration.
B) product diversification.
C) market segregation.
D) market segmentation.
E) positioning.

Correct Answer:

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