Multiple Choice
What is the first step in designing an External Factor Evaluation (EFE) Matrix?
A) Identifying key external factors
B) Summing the weighted score for each competitor
C) Calculating the sales of each competitor
D) Drawing the horizontal and vertical lines for the matrix
E) Determining four competitors
Correct Answer:

Verified
Correct Answer:
Verified
Q3: The weights and total weighted scores in
Q4: Discuss the process of performing an external
Q5: All of the following are political, governmental,
Q6: Political forecasts can be the most important
Q7: The shift to a service economy is
Q9: _ forces are shaping the way people
Q10: Major competitors' weaknesses can represent internal opportunities.
Q11: A strong dollar enables _ firms to
Q12: Significant barriers to entry are not always
Q13: A low value of the dollar means