Multiple Choice
When a travel agency wanted to predict sales for a new travel adventure they wanted to start marketing,they looked at sales figures and customer feedback on similar types of vacation packages they had offered in the past.This is an example of _____.
A) primary data gathering
B) secondary data gathering
C) scientific research
D) intermediate data gathering
Correct Answer:
Verified
Correct Answer:
Verified
Q174: To deliver high customer value,a company must
Q175: When a company does something negative,such as
Q176: Marketers often determine how much potential customers
Q177: Over the last few decades,the workforce has
Q178: The requirement that food labels reveal the
Q180: Wholesalers are sometimes called "distributors."
Q181: Marketing includes everything that organizations do to
Q182: The four P's of the marketing mix
Q183: With skimming pricing,a company starts off with
Q184: Coke and Pepsi are brand competitors who