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    Exam 10: Marketing: Providing Value to Customers
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    A Firm That Markets a Product with No Branding Information
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A Firm That Markets a Product with No Branding Information

Question 67

Question 67

Multiple Choice

A firm that markets a product with no branding information attached to the packaging except a description of its contents is using _____ branding.


A) generic
B) private
C) proprietary
D) tag

Correct Answer:

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